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Through actively encouraging daters to participate, Down To empowers its community to create the dating environment they're seeking.Down To is led by General Manager Jacob Solotaroff, an expert in online security and fraud prevention. 15 /PRNewswire/ -- Match.com, the world's largest online dating company, today announced the launch of Down To Earth.com, an innovative, free online dating site.Down To Earth.com's pioneering Real Ratings(TM) system fosters a self-policing environment where people can feel confident that what they see is what they'll get.The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.

For Down To Earth.com, we created the breakthrough Real Ratings(TM) system to allow members to self-police for continuous improvement of the community." Down To Earth.com's cornerstone feature, Real Ratings(TM), encourages daters, after meeting in person, to rate the accuracy of the information provided in the other person's profile.

The five-star rating system allows daters to score the other person's accuracy from 'Not Even Close' (one star) to 'True to Life' (five stars).

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